The demand is growing for high-quality content and new user experiences, with some specific trends in the society and businesses:

  • media convergence,
  • social media,
  • widespread use of mobile devices,
  • broadband internet penetration,
  • increasing computing power,
  • the consumption of content anywhere, anytime and on any device.

The economic performance of the cultural and creative sectors in the EU account for 3.3% of GDP and employ 6.7 million people (3 % of total employment). Figures are also important if one considers fashion and high-end industries, which account for 3% of the EU GDP each and employ respectively 5 and 1 million people. Between 2008 and 2011, employment in the cultural and creative sectors showed growth rates, varying however between subsectors. Some sectors have a high percentage of youth employment (figures extracted from a Commission Communication from 2012).

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