The notion of using illustration in your website’s design is not so common but it has started to earn its place among online businesses of every scale and type. The goal is to stand out and it is easily achievable when you manage to build a distinctive visual identity. Either you can rely on stock photos or you can simply create your website design from scratch by customizing it the way you prefer. The answer to what we have just mentioned will be given to you in this article and that would allow you to learn the importance of originality.

It is certainly not necessary that you have to be an illustrator yourself to create illustrations for your website as you can simply work with an illustration agency and let professional illustrators create the design. Here is how you can make illustrations work to enhance your website design:

A unique theme

A unique theme

If you have decided to use an illustration design on your website then it is essential to think of a theme before you proceed with this notion. If you give the entire design of your website a particular theme then it increases the chances of it being easily recognizable. Your website would have a significant and distinctive visual presence and that is only possible with the incorporation of a design theme. It would influence your audience to stay on your website longer and enhance their user experience as well.

Think of a story

Think of a story

While the visual appeal and aesthetics of your website are essential, it is also necessary to give your illustration a story. Whether it is a static image or an animated video, it would hold no purpose if it does not contain a thought-provoking message or story. Before you proceed with the illustration design creation, research and analyze what would appeal to your audience and how could they understand the message you want to convey in the form of an illustration. Once you know the answer to that, designing illustrations would not be an arduous task for you.

Use characters

Use characters

Either you can use a design concept that focuses on objects such as flowers in the background or you can choose to create a character illustration. It can be a cartoon character or even the mascot of your business. Most people tend to create a mascot representation of their brand in their logo and use that character in the illustration design. That is done to provide your visual identity with a more human look and that in turn, allows you to easily associate with your audience.

Customize the design

Customize the design

Static visuals are slowly being replaced by animated SEO content, but that does not mean you would stop using them completely. Illustrations are also static drawings and it is possible to give these designs a unique appeal. If you use a free design template then you should know that it would be used by several websites out there. The key is to stand out and for that reason; you need to customize the design of your website with illustration. You can easily incorporate your brand’s vision, message, and values in your illustration and it turns into an effective branding form.

Gives you a distinct identity

Gives you a distinct identity

A default theme is used by most websites and it mostly contains hues of blue with dull colors for the font. However, this overused design trend has lost its appeal. If you want to simply stand out from the rest then you need to have a broader outlook on the ever-changing illustration design trends. The need for brand definition is the prime step of branding and for that, you have to devise a design template that would give you a unique and unmatched visual appeal.

Keep the viewer engaged

Keep the viewer engaged

Default templates and stock photos are several and you can easily select any of these images for your website. However, that would make your appeal monotonous and overused. Many websites out there would be using these images and if your goal is to keep the viewers engaged then you might think of reconsidering it. The key is to make the interface of your web design interactive and a fully customized or personalized illustration can easily make it possible. You can even animate the illustration and add a little motion to keep the viewers interested in your website’s content.

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